Jewrhythmics declare in their Debut Album’s Manifest: „Yiddish is dead? Long live Yiddish!”. The language that is supposed to be dead has been experiencing an amazing renaissance since the end of the 20th in particular outside of Israel. At the same time, also disco music – that easy and danceable genre, which has been predicted the end many times – experiences a revival again. Disco is the one genre that becomes resurrected in new metamorphoses over and over again and proves its extreme resilience in a music industry that spits out new genres and geniuses almost every second day.
Jewrhythmics’ music is an exciting mixture of those both declared to be a dying breed genres. They revive language und music and breathe new life into both. There are only rare moments in the actual music scene to hear something that has not been heard before. And there are only a few projects, which are brave enough to leave the common used path and to break new (music-) grounds. The project Jewrhythmics has the courage to take this step into unfamiliar terrain, combining what was previously unconnected: Yiddish’s classics embedded in synth sounds of the ‘80s disco era.
Jewrhythmics is working on the disco-axis Moscow/Tel Aviv: The one city - that radio stations are playing the 70/80’s sounds all around the clock – meets the other, which is located in the centre of the Middle Eastern techno club culture. The Disco-Sound is not reproduced in a digital way, but in the sense of a throwback to the early disco era with a variety of analogue synthesizers, drum machines and traditional instruments (guitars, accordion, clarinet and more).Over those spherical sounds hovers the original and genuine Yiddish song as the wave-like echo of a bygone era.
On their debut album the Israeli/Russian disco formation takes not only Dick Dale’s classic “Misirlou” home, but also creates a total of nine timeless pieces full of synthetic sounds and catchy melodies, which form a curios mix without pathos – new and unheard sounds for Jewish family parties but also for the hottest clubs in the western hemisphere.